FW1: Mental imagery, FW2: Visioning
Thanks to mental imagery and visioning, you will handle your
image resource, your success image and your vision. It means that you
will develop a powerful tool to succeed. At the end, you will have a first vision of
the project you want to create. Use this module permanently : It is
exclusive to this program. It's your magic wand!
FW3: Creativity
You will develop your creativity with fascinating tools such as
mind mapping and mind revolution (A new tool). Thanks to this
creativity tank,
you will transform your vision in a first innovative idea
of your future
business.
FW4: Micro economy
In this module, we shall introduce the fundamental notions in micro-economy and
show how they apply to any business: Production possibility frontier, the law of
diminishing returns, productivity, investment, creativity, specialisation,
concentration, division of labor, economies of scale, equilibrium price, price
elasticity, income elasticity and so on.
This course contains a lot of practical advices. It enables you to analyze
your future company’s environment an to begin to think about certain principles of
management and strategy. These knowledges can also enable you to progress toward the
discovery of your own business idea.
FW5: Macro economics
This lesson analyses the economical mechanism in the context of growth and short
term issues: Gross domestic product, factors of production, wages, interests,
profit, inflation, unemployment, monetary policy, government policy.
The lesson recommends you to focus on creativity and knowledge which are
the most powerful driving forces for increasing corporate profits and well being.
FW6: Globalization
This course surveys international trade, balance of payments , exchange rate
and globalization. Globalization enhances the share of international economics in the
world economy.
FW7: Real world
How can you design a product or prepare a marketing plan when you don’t know
anything about the real world in which we live? You need to know about the real
world.
This course identifies the major geopolitical driving forces. It gives you the
big
pictures about the world GDP and the world population. It shows that
82% of the world's wealth is only concentrated in 15 countries. It explains that the
GDP
per capita heavily depends on freedom and knowledge.
FW8: Small investor country rating world guide
This module provides you with a country rating world guide
dedicated to small
business needs. This world guide is based on the author experience: It
includes one
hundred countries in the world and represents a precious tool for any small biz.
This guide is a web exclusivity.
FW9: Global trends
In 2030, the world's Market will be located around the Pacific.
Make
careful note of these forecasts to finalize your business idea.
In terms of market, bear in mind America, Asia and Pacific. Economic activity
will be concentrated in this huge area.
This survey is a web exclusivity.
FW10: Small investor sectors rating guide.
The sector rating guide is based on the forecasts about the world
situation in 2030. It covers 20 main sectors. it recommends to mainly focus on
education,
tourism, and services for aged and security. Cobotic, nanotechnologies, biotechnologies,
genetics, seaweeds, GMO can also offer bright opportunities for skilled people.
This
guide is a web exclusivity
Our purpose is to stimulate your creativity. You have to get your business
idea by the end of this course!
FW11: Business idea
This crucial module enables you to assess your business idea with
three new
tools: the idea assessment matrix, the risk assessment matrix, and the regulation
assessment matrix.
Beware of primary sectors such as agriculture or mining which imply many threats,
poor creativity, vast number of unskilled labor and heavy regulations. Prohibit any
illegal or criminal activities. Remember that franchising can be a solution
if you
are deprived of any new idea.
FW12: First sketch
You have gotten a business idea. You must transform it into a simple sketch. It
enables you to answer to the two following question: Have you the financial capacity to
realize this project? Is the idea profitable?
For checking the global feasibility of your project,This course provides you with two
new tools: The Starting equity/ Starting cost ratio and
the Running costs/Selling
price ratio
FW13: Consumer analysis
This lesson allows you to evaluate the size of the market. It covers a lot of
topics such as customer analysis, customer benefit, functional, psychological
and high involvement benefits, customer profile, market segmentation, cluster analysis,
and so on. It's a core lesson.
FW14: Supplier analysis
This lesson enables you to evaluate the competition: Product life cycle,
competitive analysis, perceptual mapping, SWOT analysis, positioning, choice modeling
and
other advanced techniques are used.
FW15: Maketing mix and selling process
This lesson introduces the four Ps,
product, place, price and promotion which are used to establish a detailed and final
marketing plan. It enables you to quote your price, to estimate your
sales forces,
to calculate your
sales forecasts.
Remember that sales force brings in money. This point cannot be too
strongly emphasized.This marketing module is a core course for your project.
FW16: Operations and manufacturing process
Before selling, you have to produce or to assemble. This lesson examines the
major causes of failure: Technical failure, Bottleneck, huge inventories of final
goods; huge inventory of raw materials. If the manufacturing process appears too
complicate or expansive, follow the new industrial trend and focus on the idea to
assemble rather than to produce. Maybe you could find a new process better adapted to
your resources and capacities.
FW17: Organization
This course shows you how to organize in order to bring value to customers. It
introduces new business concepts such as value functions, support and back office
functions. It teaches you how to assemble great people with a new human
resource policy and in relying on outsourcing, free lance and external consultants.
FW18: Accounting
Without book keeping, you can’t lead a company in an effective way. It's
just like travelling in a foreign country without any map!
What is more, without
some accounting knowledges, you should be quite unable to deal with the figures of costs
and receipts that are coming from the previous lessons. It means that this lesson is a
must for you.
FW19: Financial statements
Financial statements are the most important source for evaluating a
company. As a manager, you must understand these statements which consist of a
balance
sheet, an income statement, a cash flow statement. What is more, you must be able to
set up cash flow projections.
FW20: Financial analysis
To have a good understanding of your company, you must analyze its financial
statements. Financial analysis is based on ratios such as liquidity ratios, solvency
ratios, profitability ratios and the famous Return on Equity (ROE).
Amongst these
ratios, the Du Pont chart is the most useful. It's just like your global
positioning system!
FW21: Cash flow
You have acquired the basic notions of accounting, financial statements and
ratio analysis. Now it is time to put these notions into practice.This case study
shows you how to apply these financial knowledges for starting your business and then
managing it.
Consequently, after this case study, you will have to prepare all the
financial part of your business plan. It will be easy because you have already all the
tools you need to perform this job.
FW22: Business name and mission statement
This course gives you a lot of practical advices: Choosing your
business
name is a critical decision. Legal structures depend on the country where the company
is based and you should have better to consult a lawyer. The lesson shows you how
to write your mission statement. It is a single sentence counting no more than
thirty
words. It must include the business name, the business idea and
your
unique selling advantage.
FW23: Decision making process
This course provides you with the toolbox you need for improving your
decision
making process: Reactive and proreactive
decisions, risk
assessment matrix, quantitative analysis, bell curve, decision trees, grid
analysis, field force analysis, automatic decision process
and so on.
FW24: Check point
The
thinking process is finished. Time is going to act. Before, you have to make a complete
check up. This course gives you a new tool: the quick checking matrix: Another
exclusivity!
FW25:
Communication
You are now a business man! You have to look, to speak, to write and to act
like a business man. This course gives you the precise codes
you
need for each type of communication.
FW26: Negotiation
Business life is a permanent negotiation with others people who are defending
their own interests. This course shows you how to plan and to conduct a negotiation.
Learn it before taking appointement for raising money!
FW27: Raising money
This module shows you how to raise money for starting your business.
The best way is of course to use your personal savings but if you don't have
much money, it doesn't matter. If you have a good idea, you will certainly find
the funds you need.
Family, relatives, friends must be actively prospected. What is more, there are
today many business angels mainly located in the USA and United kingdom. Even if
you are living in other countries, do not hesitate to contact them. They are constantly
eager to receive new projects.The biz angels and venture companies can also provide
you with smart money.
Finally, once your business is started, you can approach
the banks to get some
loans.
FW28: Project management
This course describes the tasks for implementing your business:
For this
purpose, you will use once again Gantt chart, Critical path analysis and PERT.
Then
you have now to really buy the different equipments that you need. For
your investment
decision making, you will learn to use different tools: Net present value, pay back
period and cross over analysis.
You must have two tools for controlling your progress: The Gantt chart and the
chart control enable you to supervize your costs and to stay in line with your budget.
Do not be passive, constantly react and pilot your project.
FW 29: Easy management
The value of a company lies of its management. We propose a simple process
to achieve this objective.This course describes the rules of the
easy management
concept: VCM analysis, goal setting, control and management chart.
By the end you will have all the basic knowledges for organizing and managing
your new biz. You also must be able to establish budgets and to use
price
and volume variance
FW 30: Strategy and ethical advices
Strategy is the art to combine all your means to achieve goals. You have to
weight your strengths and weaknesses and to closely analyse the
external threats
and opportunities such as competitors, suppliers, customers and so on: When this
examination is over, you have to choose a strategic movement:
vertical integration,
horizontal integration, diversification. Each of them presents its costs and benefits.
We recommend the knowledge movement.
It's now
up to you!
One final piece of advice:
You are going to come across unforeseen difficulties, just like anybody else.
Whenever you have a problem, whenever you're feeling disheartened:
Look back at the visioning module and do the exercises!
GET STARTED NOW!